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May 7-8, 2025
Vilnius, Lithuania

PROGRAM

Day 1: 7th May

  • 09:00: Conference start - The Arkangelo Conference and Art Centre

LOCATION

Maironio st. 11, Vilnius
The ARKANGELO conference and art center, an old refectory in Old Town Vilnius 

  • 09:20 Welcome! EJP MWG & Olifeja, Lithuania: „Introduction to the country and the company“

  • 09:45: Key note speaker: Ilenia Vidili, "Creating next-level customer experience"

  • 10:45: Break

  • 11:15: Workshop: Lottery Best practice sharing, customer experience 

  • 12:00: Lunch

  • 13:00: Lottery Case studies:

  •       OPAP, Greece: „ Eurojackpot launch in Greece“

  •       Danske Spil, Denmark, Norsk Tipping, Norway: „Vikinglotto new brand platform“

  •       Olifeja, Lithuania: „Eurojackpot social media campaign“

  •             Sazka, Czech: „Improving the overall winning probability by introducing add-on“

  • 14:20: Break

  • 14:30: Workshop: How to have a successful launch of a product modification

  • 15:00: Summary of the day

  • 16:45: Evening activity - starts in Cathedral Square 

LOCATION

Cathedral Square
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  • 19:00: Dinner - The Arkangelo Conference and Art Centre

Day 2: 8th May

  • 09:00: Conference start - The Arkangelo Conference and Art Centre

  • 09:15: iProspect: "How to translate AI trends into media campaigning"

  • 10:00: Break

  • 10:30: Lottery Case study:

  •               Danske Spil, Denmark: „AI in use in for Eurojackpot“

  • 10:45  Live poll: „AI – how about you and your company?“

  • 11:15: Break

  • 11:30: Summary of the conference

  • 11:40: Activity: Guided Museum Tour  https://www.bpmuziejus.lt/en/

  • 12:30: Lunch

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